Business development & marketing
Business Development & Marketing
Master the fundamentals of growth, strategic sales, and modern marketing in a European and international context.
Business development and marketing are the driving engines of revenue generation, brand equity, and market expansion. In an environment shaped by digital transformation, changing consumer behaviour, global competition, and European market regulations, organizations seek agile professionals capable of identifying new opportunities, building strategic partnerships, and designing high-impact marketing campaigns.
The Higher Professional Program in Business Development & Marketing (1 Year) at EBS European Business School Greece is a university-level program designed to prepare individuals to thrive in sales strategy, brand management, digital marketing, client acquisition, and commercial growth.
Delivered at our campus at Lagoumitzi Avenue 24 in the Kallithea area of Athens, and offered in on-campus, hybrid, or online formats, this program combines solid theoretical foundations, applied case studies, and a concrete understanding of European and international commercial practices.
Program Overview
Structured over a full academic year, the program provides:
- A deep understanding of market analysis, competitive intelligence, and growth strategies.
- Core foundations of digital marketing, social media strategy, and content management.
- Key mechanisms of lead generation, sales negotiation, and key account management.
- Principles of brand positioning, consumer psychology, and campaign performance tracking.
- Insights into global market entry strategies and cross-border commercial expansion.
- Analysis of European consumer protection laws, data privacy (GDPR), and ethical marketing practices.
The pedagogical approach relies on practical case studies, applied marketing plans, sales pitch simulations, and supervised growth projects tailored for university students and working professionals.
Learning Objectives
Upon completion of the 1-year program, learners will be able to:
- Understand market dynamics, buyer personas, and growth levers within European and global settings.
- Design, execute, and evaluate integrated marketing and digital communication campaigns.
- Apply core techniques in B2B/B2C sales, negotiation, and strategic partnership creation.
- Assess market trends, data analytics, and return on marketing investment (ROMI).
- Analyse complex competitive environments to identify unexploited business opportunities.
- Contribute directly to commercial growth, customer acquisition, and brand awareness for any organization.
Who Is This Program For?
- Students looking to specialize in modern marketing, sales strategies, and business growth.
- Young Professionals seeking to advance into business development, account management, or marketing roles.
- Entrepreneurs and Start-up Founders wanting to master customer acquisition and scale their brand.
- Career Changers transitioning into commercial management, digital marketing, or strategic partnerships.
- International Learners wishing to gain a European perspective on global marketing and trade.
Career Opportunities
- Business Development Assistant / Associate
- Digital Marketing Specialist
- Junior Brand Manager
- Key Account Coordinator
- Sales & Growth Specialist
- Market Research Analyst
- Social Media & Content Strategy Assistant
- Commercial Support Specialist in Enterprises or Agencies
Why Choose the Business Development & Marketing Program at EBS Greece?
- Structured 1-Year Professional University Program: Comprehensive, targeted, and highly practical curriculum.
- Academic & Applied Approach: Rigorous strategy concepts paired with real-world execution.
- Real-World Case Studies: Engage with actual marketing briefs, growth hacking projects, and live sales pitches.
- International Academic Environment: Study alongside diverse peers in a vibrant European capital.
- Flexible Learning Formats: On-campus, hybrid, and online options tailored to your schedule.
- Athens Campus Location: Located at Lagoumitzi Avenue 24, Kallithea—a prime urban hub connecting academia and industry.
- Academic Mobility & Pathways: Opportunities for academic progression and collaboration with partner institutions.
EBS EUROPEAN BUSINESS SCHOOL GREECE
Empowering commercial leaders to drive growth and build strong brands in a global market.
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Join EBS – European Business School Greece and take the first step toward an international academic future.